Dudley is located in the county of West Midlands and is 9km southeast of Wolverhampton and 16km north-west of Birmingham. It was historically an industrialised market town and administration centre. It later developed into the administrative centre of the Metropolitan Borough of Dudley. Dudley is also the capital of Black Country. In recent times, the industry of Dudley grew to include retail and the Bean Cars factory. The majority of the local retail shops are owned and operated by locals and enforce a strong local pride in the community. Local tourist attractions include the Dudley Zoo and the Castle which was the 12th century priory ruins and the Black Country Living Museum.


Pitman Training are looking for ambitious and commercially minded Franchise Partners to develop our already established network of centres and expand into Dudley.

Franchise Type: New

Franchise Fee: £40,000

Average Total Investment: £80,000 - £100,000 (varies based on start-up costs)

Estimated Turnover: £POA

Population: 411,253

Capture Areas:

  • Kidderminster
  • Brierley Hill
  • Cleobury Mortimer
  • Stourbridge


The sale includes:

  • A 5 year franchise agreement
  • Full training on all aspects of owning a Pitman Training Centre, including sales, marketing and the product
  • Pitman Training website
  • A centre start up pack
  • Participation in Pitman Training lead generation activities including:
    • Organic lead generation
    • Paid National Advertising
    • Hosted Webinar lead generation
    • National Accounts
    • External exam hosting revenue
    • Pitman Training is always seeking new lead generation activities that are relevant to the market and as such may change from time to time

*Approx. figures – determined by population in postcode areas so postcode areas can be negotiable.