Coventry has been a historically large settlement for centuries. It is located on the River Sherbourne and part of Warwickshire. It is the 9th largest city in England and the 2nd largest city in the West Midlands. It is also the most central city in England. In its history, Coventry was a major center for bicycle manufacture. This industry later evolved into motor manufacture. This later developed into the plant that produced the Jaguar Cars. Today, the city's major industry is found less in manufacturing industries and more in modern business services, finance services, research, design and development, creative industries and logistics and leisure.


These key areas of infrastructure align ideally with Pitman Training Centres and we are looking for a highly motivated franchise partner to make this a reality in Coventry.

Franchise Type: New

Franchise Fee: £40,000

Average Total Investment: £80,000 - £100,000 (varies based on start-up costs)

Estimated Turnover: £POA

Population:  788,412

Capture Areas:

  • Rugby
  • Southham
  • Ettington
  • Meriden


The sale includes:

  • A 5 year franchise agreement
  • Full training on all aspects of owning a Pitman Training Centre, including sales, marketing and the product
  • Pitman Training website
  • A centre start up pack
  • Participation in Pitman Training lead generation activities including:
    • Organic lead generation
    • Paid National Advertising
    • Hosted Webinar lead generation
    • National Accounts
    • External exam hosting revenue
    • Pitman Training is always seeking new lead generation activities that are relevant to the market and as such may change from time to time

*Approx. figures – determined by population in postcode areas so postcode areas can be negotiable.